Analysis Of Hip Hop Adverts

Vibe Magazine 1 :

• They have a celebrity HipHop singer on the cover of the magazine; with his face and body posture clearly displayed.



• Good medium shot of him standing, with his arms out like hes asking the viewer a question.



• The colour scheme is black, white and yellow whichu are normally seen as clothing colours for HipHop artists



• His shirt says 'R U Still Down?', which is addressing the audience and getting them to answer his question in their heads, and once they answer is they may want to buy the magazine as it may attract them.
  
  
• Once they see the celebrity on the magazine they may want to buy the magazine just because the hiphop star is on it.



• They've advertised other hiphop celebrities on the magazine.

Vibe Magazine 2 :

• The magazine cover has 3 hiphop Artists on it, all being big names in the business.




• All charcters are wearing smart, serious and business like clothing, and Hiphop is heavily revolved around money.




• The two men at the front are showing off their jewellery, and jewellery being a important thing in the hiphop culture, like a phallic symbol
  
  
• They have a very plain colour scheme, just black, however this will portray the business aspect of the genre of music, and how rich these people are.

• The page isnt flooded with adverts and unrelated things, they have the pictur and a few sentences around it.

Vibe Magazine 3 :

• The artist is standing in the middle of the magazine and staring right at the audience, giving the effect he is constantly watching you


• The artist also has his jewellery on show, which is portraying his arrogance, which is a big thing in the whole hiphop culture.


• He also is wearing a t shirt which says 'UNSTOPPABLE' which he wore as at the current time his music life really took off, as his album done very well, so promoting an artists achievements is a common thing to do on hiphop magazines.


• The character is also wearing all black, this foreshadows the seriousness of him and that he dosen't wear bright colours; which relates to his music, so having clothing relate to the artists music is very common.


• The camera is a medium shot of the artist, close enough to show his face well and far enough to show his 'gangsta' posture.


• There are no bright colours to take away any attention from his face, as its he's very famous now.


• His name isn't attached to him in anyway on the magazine, as his face is too recognised to need it.

Explanation :

I have analysed these 3 magazines as they all have a famous, successful and world class hiphop artists on the covers.

Vibe also being 1 of the world biggest if not the biggest hiphop magazine in the world, they would know how to make a front cover for a chosen artist, so to analyse how they constructed one would make sense.

Furthermore, they'v ealso done a very good job, they'd taken into account the rule of 3rd and the conventions to do with hiphop, which make all 3 magazines very successful.