Conventions Of A Music Video

Cinematography:

• If Theres a singer or band, majoirty of the shots will be of them performing, playing a instrument or singing.
• the scenery will change atleast once, to show 2 different environments
• The video will normally have a mixture of shot types, making sure they have covered all aspect that they wanted to, in addition each different 'scenario' in a music video will have shots like a establishing shot, and few mids shots to set the area out and to show the character in it
• Establishing shots will normally be used when there is a scenery change
• Close ups will normally be used for bands solo's or if the artist is doing a high note solo.

Mise-En-Scene:

• The artist or band will wear very fashionable clothing, and on some occasions be using new trendy gadgets.
• The scenery will most f the time be related in some way to the music.
• Things are sometimes cropped out of the shot to show only what they want.
• On some occasions there are colour schemes, for example if the artist is wearing yellow, yellow objects will randomly appear, however these objects will have something to do with the storyline.
• The rule of 3rd is always taken into account to they can make the audience look at what they want to.

Editing:

• The shots are usually cut to the beat of the song
• Depending on the genre of the song, superimpositions and special effects can be added
• If theres a story line, edits like graphic match's are used to move the story line forwards.
• The music is mimed nearly all of the time unless the video has been designed to have a twist and challenge the some of the music video conventions.
• Most shots are simple cuts however depending on whats happening in the video or music, it mite be a different cut to go with the music/video or both.